The role of a firm’s innovation competence on customer adoption of service innovation. Traditional and regional food as seen by consumers – research results: the case of Poland. Good and bad shopping vibes: spending and patronage satisfaction Journal of Business Research, 35(3), 201-206. To increase their revenue and growth, it is recommended that nanostore entrepreneurs understand consumer buying motives according to community conditions.
These are dimensions that consist of 12 factors and the majority of factors tend to be based on rationality or things related to healthy logic. The study results obtained three dimensions of consumer buying motives in nanostores: product attributes, self-orientation, and service guarantee. The research data were analyzed using confirmatory factor analysis. The survey was conducted on 210 nanostore consumers in the city of Bandung, Indonesia. The study used an explanatory survey method. This study aims to find factors and dimensions of purchase motives that can be used to increase sales and revenue of nanostores. However, not all nanostores are in demand by consumers, some nanostores are abandoned because they cannot adapt to consumer needs. There are thousands of nanostores in Indonesia.
The occurrence of the Covid-19 pandemic has resulted in consumers being reluctant to go far to shop, so nanostores are a choice.
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